Servicemen and women across the world will now be able to get a taste of home, thanks to a new listing secured by Macintyre Scott Xtra (MSX) on behalf of MacDuff International.
Travel retail specialist MSX has listed MacDuff’s Lauders whiskey products with NAAFI (the Navy, Army and Air Force Institutes). The deal comes shortly after MacDuff International appointed MSX as its travel retail distribution partner at the TFWA exhibition in Cannes last October.
NAAFI operates over 200 outlets around the world, providing convenience and a 'taste of home' to the UK’s forces overseas. As well as its traditional retail, catering and leisure offer, it also provides outlets in areas that are not commercially advantageous so it can deliver home essentials and services that would otherwise not be available.
Nicola Ridges-Jones, managing director of MSX, said: “While we’re best known for our work within the cruise industry and with airport vendors such as World Duty Free, we are increasingly listing brands with a wider range of travel retailers. This latest listing with NAAFI is evidence of that and we look forward to securing even more listings for MacDuff as our relationship continues.”
In December, MSX listed Churchill’s Confectionery with International Diplomatic Supplies, which provides duty free products to diplomatic missions around the world.
