"This is a fantastic opportunity for MSX and it is a pleasure to work with such an innovative, fun and well respected brand.
We are confident that we can drive brand awareness but also sales on behalf of The Jelly Bean Factory®.”
Macintyre Scott Xtra (MSX), has recently won a year’s contract with the world renowned Jelly Bean Factory®. The company is known for delivering premium quality 100% natural sugar confectionery and exports to over 55 markets. Customers buy the brand as a gift or for sharing in the home. The Jelly Bean Factory® has now decided to sell to the retail travel market, which has become an interesting proposition for buyers across the cruise, inflight and airport sectors.
The Jelly Bean Factory® believes that their unique and innovative travel retail range will plug a significant gap in the confectionery market, which currently offers a limited selection of premium natural sugar confectionery for both gifting and sharing.
The travel retail range, features a wide collection of fun and innovative products, which will resonate with all types of travellers. Whether they are business travellers, or holidaymakers looking for gifts. The exciting new collection includes the most recently developed Gourmet Jelly Beans covered in Belgian chocolate. Along with fun novelty items such as ceramic money boxes in the shape of boats and planes. However, to gain access to the key decision makers, the company needed some influential travel retail partners.
Colin Smith, UK Sales Director, from The Jelly Bean Factory® comments: “We carefully selected travel retail specialist MSX to allow us to tap into the UK based ferry and cruise markets.”
“MSX’s in-depth knowledge and contacts in these markets, as well as their efficient
bonded warehouse facilities and seamless back office function; makes us confident that we will achieve our goals in driving product growth.”
Photograph Caption: Colin Smith, UK Sales Director, The Jelly Bean Factory® and
Nicola Ridges-Jones, Managing Director of MSX.
